3 pages analysed for AI-writing patterns.
Scored 52/100 across 3 pages. The writing has some shape but several tells per page (14 flagged) suggest AI assistance without an editor's pass. Cleanup is straightforward, not a rewrite.
01/products/wild-and-free-long-sleeve-t-shirt632 words · 2 em dashes · 5 tells55
- EM DASH
“feature a collection of waves and frequencies — cymatics, sea urchins, and words by Thoreau”
The em dash is used as a neat clause separator in promotional copy, a common unedited AI punctuation habit.
- EM DASH
“Comfort Colors sizing — size up for a roomier fit.”
The second em dash gives the product copy the same polished-but-unedited AI rhythm.
- REPETITION
“Order special instructions Order special instructions”
The same interface phrase is repeated back-to-back without editorial cleanup.
- REPETITION
“Wild And Free long sleeve Wild And Free long sleeve”
The product name repeats immediately, which makes the page read mechanically assembled.
- OTHER
“we will make arrangements on a case by case basis.”
This generic support phrasing appears more than once and reads like boilerplate filler rather than specific brand copy.
02/products/sp-02-with-riser-pair1,032 words · 11 em dashes · 6 tells62
- EM DASH
“Type — 2-way passive (pair)”
The specs use em dashes as separators where cleaner product editing would use labels, colons, or table formatting.
- EM DASH
“Sensitivity — 89 decibels Nominal impedance — 4 ohms”
Back-to-back em dash spec separators create an unedited template feel.
- EM DASH
“Width — 28 cm / 11 in Depth — 23 cm / 9 in Height — 45 cm / 17.5 in”
Repeated em dash formatting in the dimensions section triggers the hard em dash floor despite the content being factual.
- OTHER
“controlled directivity, stable imaging, and consistent tonal balance across your space”
This polished three-part benefit phrase reads like generic product copy rather than a distinct human voice.
- STOCK PHRASE
“premium materials and components”
This is broad sales phrasing with no concrete detail about the actual materials or components.
- REPETITION
“WAF offers custom finishes for our SP-01 model on request. We welcome dialogues with interior designers and those who wish to personalize their pair of SP-01 speakers even further.”
The same product-family naming is repeated awkwardly where a human editor would likely simplify the second mention.
03/products/wild-and-free-t-shirt622 words · 2 em dashes · 3 tells40
- EM DASH
“our limited edition W ild A nd F ree t-shirts feature a collection of and — all good things are”
The em dash creates a pasted-in, unedited rhythm in an otherwise simple product description.
- EM DASH
“Comfort Colors sizing — size up for a roomier fit”
The em dash is a common LLM-style punctuation choice where a comma or parentheses would read more edited.
- OTHER
“If your package is lost or stolen, we will do what we can to assist you. However, we are no longer responsible once your order is in transit.”
This is generic policy language with a templated support tone, though it is weaker evidence than the punctuation tells.