prostatecancerpodcastprostatecancerpodcast.com.au

Audited Aug 3, 2026

For pasting into your AI assistant

Between A Cock And A Hard Place SEO Audit

Your site barely shows up on Google for the searches your audience is running. Here's what's broken, and the 35k+ monthly searches you could rank for instead.

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Start here · top 5 fixes

See the full list →

01Build authority before publishing more content
02Cut the title tags down to something Google will actually show
03Fix the homepage H1, it's an unfinished sentence
04Trim meta descriptions to under about 155 characters
05Kill the duplicate homepage

TodayNeeds work

/ 100

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Doesn't appear on Google for any search yet

10 pages published, none ranking yet

2 of 5 health dimensions are critical (see below)

Diagnosis

PotentialStrong opportunity

35kMonthly searchesYour audience is searching for things you don’t rank for

30 untapped searches you could rank for

Across 3 topic areas: Prostate Cancer Treatment, PSA Test, PSA Levels

Most are low-competition (difficulty under 20)

Upside

12-mo trajectory

Flat

0 → 0 ranked keywords

01Readout 02Diagnosis 03Quick wins 04Content tells 05Where you rank 06Beat them 07Rewrites 08Technical 09AI search 10Growth playbook 11Who's ahead 12Backlinks 13How we help

READOUT · OVERVIEW

"Between A Cock And A Hard Place" is six free episodes of Richard "Dick" Gorman (a prostate cancer survivor) and Dr Stephen Van Mil talking through the stuff men over 45 actually want answered: what a PSA test means, what happens when the surgeon says drop your strides, what sex and relationships look like after surgery.

Video and audio, plain language, aimed at blokes and their partners rather than clinicians.

The site itself is tidy. Every page we fetched has a title, a meta description, an H1 and schema markup, and the episode transcripts run 2,231 to 3,535 words.

That's more real content than most podcast sites bother with. None of it ranks.

Zero keywords in the top 100, flat for six months, $0/mo in organic traffic value. That isn't a content problem, it's a trust problem: Google has no reason yet to believe an unknown .com.au domain on a health topic.

Prostate cancer sits squarely in the "your money or your life" category where search engines lean hardest on authority signals before they'll rank anyone. So the first move is links and citations, not more pages.

Once there's a baseline of authority, the 30 keyword opportunities below (roughly 34,600 monthly searches, several at KD under 15) are genuinely winnable with the episode content that already exists.

high

Build authority before publishing more content

Zero rankings on 11 well-built pages means the domain has no link signals, not that the content is weak. For an Australian health podcast the realistic sources are AU local citation directories (True Local, Hotfrog AU, Yellow Pages AU), podcast databases (Apple Podcasts, Podchaser, Listen Notes, Player FM), and men's health groups, cancer support orgs and GP clinic resource pages that link out to patient material. Start with https://www.theseoagent.ai/free-backlinks for the general business listings any site can claim. Health and local AU sources aren't covered by a generic directory, so https://www.theseoagent.ai/services/done-for-you-backlinks ($299, we hand-pick and submit for your specific niche) is the faster call here.

high

Cut the title tags down to something Google will actually show

Nine of the 11 pages carry titles between 100 and 134 characters, so the useful half gets truncated in results. Episode 4's title is 134 chars and the site name eats the tail of every one of them. Front-load the topic and drop the repeated brand suffix: "Sex, Fertility and Relationships After Prostate Surgery" beats the current version.

high

Fix the homepage H1, it's an unfinished sentence

The homepage H1 reads "Everything you wanted to know about" and stops. No topic, no keyword, no entity. Make it state what the site is: "Everything you wanted to know about prostate cancer" or similar, so both readers and crawlers get the subject on first contact.

medium

Trim meta descriptions to under about 155 characters

Episode 6 runs 269 chars, episode 1 runs 249, episode 5 runs 233. Google cuts these off mid-sentence or rewrites them entirely. Rewrite each to lead with the specific question that episode answers.

medium

Kill the duplicate homepage

Both prostatecancerpodcast.com.au/ and www.prostatecancerpodcast.com.au/home return the same title, meta, H1 and roughly 369 words. That's two URLs competing for the same query. Pick one, 301 the other, and make sure the canonical points at the winner.

medium

The homepage has 369 words and does the heaviest lifting

Episode pages carry 2,200 to 3,500 words each, the homepage carries 369. It's the page most likely to be cited or linked, and it currently says almost nothing about PSA testing, symptoms or treatment options. Add 400 to 600 words that name the topics covered and link into each episode.

medium

Turn the six transcripts into indexable companion pages

Each episode already contains the raw answers to high-volume queries. Episode 3 covers surgery recovery, episodes 4 and 6 cover sex and relationships after surgery, episode 5 covers myths. Pull those into standalone explainer pages targeting the matching keyword and link them back to the episode.

Sample health

55%6 of 11 fetched pages clean

Errors

0critical fixes

Warnings

2quality gaps

Notices

1info-level

Warnings

2 issues

Title tag too long
3 pages
Over 65 characters. Google truncates titles past ~60-65 chars.
www.prostatecancerpodcast.com.au/aboutwww.prostatecancerpodcast.com.au/legalwww.prostatecancerpodcast.com.au/episodes
Duplicate title tags
2 pages
Multiple pages share the same title. Confuses SERP intent.
prostatecancerpodcast.com.au/www.prostatecancerpodcast.com.au/home

Notices

1 issue

Thin content
1 page
Pages under 300 words. May lack enough depth for competitive terms.
www.prostatecancerpodcast.com.au/episodes

Sample · we crawled the first 11 pages from your sitemap, not the full site. On each we check title + meta + h1 + schema + content depth + internal links. 4xx/5xx, redirects, page speed, and mobile-friendly are not yet in scope.

Title length

2/ 11

30-65 chars

Meta description

11/ 11

≥120 chars

H1 present

11/ 11

one per page

Schema markup

11/ 11

structured data

Sitemap pages

10discovered

Avg words / page

1,873across top pages

Avg internal links

19per page

Locale

EN/AUdetected

SITE-WIDE RECEIPTS · MEASURED, NOT ESTIMATED

Pages carrying a noindex tag0

Canonical tag missing0 pages

Duplicate title tags1 group

·"Prostate Cancer Podcast - Between A Cock And A Hard Place"× 2 pages

Duplicate meta descriptions1 group

·"A prostate cancer survivor and a medical professional discuss everything you want to know …"× 2 pages

Images with alt text55%

Social preview tags (og:title / og:image)100% / 82%

Hreflang (multi-language markup)none detected

Based on the 11 pages that returned HTTP 200 out of 11 fetched. Not a full-site crawl.

PUBLISHING CADENCE · SITEMAP LASTMOD

newest change 3 days ago10 of 10 entries carry dates

Sep '25Aug '26

ROBOTS.TXT

robots.txt presentyes

Sitemap declared in robots.txtyes

Disallow rules27

·Disallow: /config
·Disallow: /search
·Disallow: /account$
·Disallow: /account/
·Disallow: /commerce/digital-download/
·Disallow: /api/
·Disallow: /static/
·Disallow: /*?author=*
·Disallow: /*&author=*
·Disallow: /*?tag=*
·Disallow: /*&tag=*
·Disallow: /*?month=*
·Disallow: /*&month=*
·Disallow: /*?view=*
·Disallow: /*&view=*
·Disallow: /*?format=json
·Disallow: /*&format=json
·Disallow: /*?format=page-context
·Disallow: /*&format=page-context
·Disallow: /*?format=main-content
·Disallow: /*&format=main-content
·Disallow: /*?format=json-pretty
·Disallow: /*&format=json-pretty
·Disallow: /*?format=ical
·Disallow: /*&format=ical
·Disallow: /*?reversePaginate=*
·Disallow: /*&reversePaginate=*

REDIRECT HYGIENE

Entry variants land on one hostyes

Longest redirect chain1 hop

·https://prostatecancerpodcast.com.au → www.prostatecancerpodcast.com.au/1 hop
·https://www.prostatecancerpodcast.com.au → www.prostatecancerpodcast.com.au/0 hops

INTERNAL LINKS · 11 PAGES SAMPLED

MOST-LINKED PAGES

·prostatecancerpodcast.com.au/10 inlinks
·www.prostatecancerpodcast.com.au/about10 inlinks
·www.prostatecancerpodcast.com.au/episodes10 inlinks
·www.prostatecancerpodcast.com.au/legal10 inlinks
·www.prostatecancerpodcast.com.au/episode-13 inlinks

Click depth and inlink counts are computed over the 11 pages we fetched, not a full crawl. Pages outside the sample are not represented in the graph.

PAGES WITHOUT RANKINGS

11of 11 sitemap pages rank for nothing we found

·prostatecancerpodcast.com.au/
·www.prostatecancerpodcast.com.au/home
·www.prostatecancerpodcast.com.au/about
·www.prostatecancerpodcast.com.au/legal
·www.prostatecancerpodcast.com.au/episodes
·www.prostatecancerpodcast.com.au/episode-1

Compared the first 11 sitemap URLs against the top-500 ranked-keyword URL set.

SITE PROFILE

Name: Between A Cock And A Hard Place
Audiences: Men over 45 worried about prostate health · Newly diagnosed prostate cancer patients · Partners and families of patients
Locale: EN / AU
Sitemap pages: 10

9 of 11 pages need attention

URLTitleMetaH1SchemaWords / Links

www.prostatecancerpodcast.com.au/about

Title 126ch

Meta 175ch

Schema

500w · 16

www.prostatecancerpodcast.com.au/legal

Title 105ch

Meta 185ch

Schema

2100w · 20

www.prostatecancerpodcast.com.au/episodes

Title 104ch

Meta 202ch

Schema

200w · 27

www.prostatecancerpodcast.com.au/episode-1

Title 110ch

Meta 249ch

Schema

2800w · 18

www.prostatecancerpodcast.com.au/episode-3

Title 100ch

Meta 244ch

Schema

3300w · 18

www.prostatecancerpodcast.com.au/episode-2

Title 113ch

Meta 202ch

Schema

3500w · 18

www.prostatecancerpodcast.com.au/episode-4

Title 134ch

Meta 195ch

Schema

2500w · 17

www.prostatecancerpodcast.com.au/episode-5

Title 101ch

Meta 233ch

Schema

2200w · 17

www.prostatecancerpodcast.com.au/episode-6

Title 128ch

Meta 269ch

Schema

2800w · 16

Classic rankings and AI citations are now separate games. This checks whether the site has pages and entity signals worth retrieving.

34/100

Weak citation base

Schema and H1 coverage are clean at 11 of 11 pages, so the technical floor is fine. What's missing is everything that makes a page worth citing: zero comparison, best-of, or explainer pages among the URLs we fetched, no llms.txt manifest, no Wikipedia entity, and no appearances in AI Overviews. Answer engines assembling a response about PSA testing or treatment options have nothing here to quote, because the answers sit inside pages named after episode numbers rather than questions. On a health topic the bar is higher still: AI systems lean on recognised entities and citable sources, and this domain is currently neither.

Citation-friendly pages

MISSING

0 of the 11 fetched URLs match comparison, best-of, alternatives, review or explainer patterns. Everything is an episode page or a legal page, so there's no format an answer engine naturally quotes.

Homepage entity clarity

WEAK

The H1 reads "Everything you wanted to know about" and stops mid-phrase. Title and meta name the podcast but never state the audience, the country, or the hosts' credentials in one place.

Answer-ready facts

WEAK

Episode transcripts run 2,200 to 3,500 words of conversation with no extractable definitions, PSA reference ranges, or step lists. Schema is present on all 11 pages, so the hygiene layer is already done.

Off-site proof

MISSING

No llms.txt manifest, no Wikipedia entity, and no directory or video citations in the data we pulled. For a podcast that already produces video, that's an unused asset.

AI Overview presence

MISSING

The domain appears in 0 AI Overviews, and we found 0 competitor-only AIO opportunities in this dataset, so there's no measured foothold to defend yet.

Tracking cadence

MISSING

No trend tracking in place for AI answer surfaces. Citation sources rotate frequently, so an unmonitored site has no way to tell whether a change moved anything.

MACHINE-READABLE RECEIPTS

llms.txt (AI-crawler manifest)missing

llms-full.txt (full-content variant)missing

Structured data (JSON-LD) on sampled pages1 type

WebSite × 11

Wikipedia presenceno article

WHAT TO FIX FOR AI ANSWERS

01high

Publish comparison and explainer pages, not more conversation

Treatment comparisons (surgery vs radiation vs hormone therapy) and definitional explainers (what a PSA level means, what a Gleason score means) are the formats answer engines quote from. The keyword list backs both: "treatment prostate cancer" at 2,400 searches and "psa levels" at 1,600. Give each a dedicated page with a direct answer in the first two sentences.

02high

Rewrite the homepage so it states the entity in one sentence

Fix the truncated H1 and add a line naming what this is, who hosts it, who it's for and where: an Australian prostate cancer podcast hosted by a survivor and a doctor, for men over 45 and their partners. AI systems cite homepages when they need to identify a source, and right now yours doesn't finish the sentence.

03medium

Add extractable facts to every episode page

Each transcript should open with a short summary block and carry a handful of structured answers: PSA reference ranges by age, a recovery timeline, a symptom list. Schema is already on all 11 pages, so this is about giving that markup something concrete to describe rather than adding more markup.

Highest-leverage first. Keywords with a ready article on top.

Authority comes before content here. The opportunities below won't rank without link signals first. Once citations are in place, three pillars carry the site: PSA testing and levels (roughly 10,900 monthly searches), treatment options (about 7,400 across surgery, radiation and hormone therapy), and symptoms plus diagnosis (about 10,200, led by prostate cancer symptoms at 9,900 and KD 14). Own those three and the rest of the list slots underneath as supporting pages. The material is already recorded. Episode 2 is a treatment-decision article, episode 3 is a prostatectomy recovery article, episodes 4 and 6 are the sexual-recovery cluster nobody else writes honestly about. That content is currently locked inside pages titled "Episode 3" instead of pages titled what people search for.

Start with general business directories that fit your niche. browse our directory of 100+ free sources.

Pillar:Intent:

30 of 30 keywords · 34,600 vol/mo · 15 have an article

KeywordKDVol/moSource

infoprostate cancer symptomsART

KD14

9,900

pillar

SHOW SUGGESTED ARTICLE

Prostate Cancer Symptoms: What To Watch For After 45

Highest-volume opportunity in the set at 9,900 searches a month with a difficulty of 14. Searchers want a plain checklist and a clear line on when to see a GP, which is exactly the register the podcast already speaks in.

infopsa testART

KD27

5,400

pillar

SHOW SUGGESTED ARTICLE

The PSA Test Explained: What It Measures and What It Doesn't

5,400 monthly searches. Most results are hospital and pathology-lab pages written for clinicians. A survivor-plus-doctor explainer that says what the blood draw actually feels like and what the number does and doesn't prove has a different angle to sell.

infotreatment prostate cancerART

KD19

2,400

pillar

SHOW SUGGESTED ARTICLE

Prostate Cancer Treatment Options Compared: Surgery, Radiation and Hormones

2,400 searches at KD 19 and it maps to the exact decision Dick describes in episode 2. A side-by-side of the three main paths with recovery timelines fills the gap between clinical PDFs and forum threads.

infopsa levelsART

KD20

1,600

pillar

SHOW SUGGESTED ARTICLE

Normal PSA Levels by Age, and What a High Reading Really Means

1,600 searches at KD 20. This is the panic query men run right after getting a result back. Answer the number question up front, then link into the episode that walks through what happens next.

inforadiation treatment for prostate cancerART

KD1

880

pillar

SHOW SUGGESTED ARTICLE

Radiation Treatment for Prostate Cancer: How It Works and What Recovery Looks Like

880 searches at KD 1, the softest target in the whole list. Almost no competition worth the name for an AU-focused, patient-voice version.

HOW WE HELP

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One keyword in, one published article out, every day. We'll ship against the 30-keyword list above.

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White-glove publishing for enterprise teams

Talk to salesDIRECT REPLY FROM THE FOUNDER

REAL DATA ABOVE · 7 QUICK WINS, 15 ARTICLE IDEAS, 30 KEYWORDS FOR PROSTATECANCERPODCAST

Between A Cock And A Hard Place SEO Audit

Start here · top 5 fixes

Specific changes that move the needle this week.

Build authority before publishing more content

Cut the title tags down to something Google will actually show

Fix the homepage H1, it's an unfinished sentence

Trim meta descriptions to under about 155 characters

Kill the duplicate homepage

The homepage has 369 words and does the heaviest lifting

Turn the six transcripts into indexable companion pages

How AI-written does this site read?

What you currently rank for.

On-page issues across your top pages.

SITE-WIDE RECEIPTS · MEASURED, NOT ESTIMATED

PUBLISHING CADENCE · SITEMAP LASTMOD

SITE PROFILE

Will answer engines cite this site?

Citation-friendly pages

Homepage entity clarity

Answer-ready facts

Off-site proof

AI Overview presence

Tracking cadence

Publish comparison and explainer pages, not more conversation

Rewrite the homepage so it states the entity in one sentence

Add extractable facts to every episode page

30 keywords to win. 15 articles to write.

Want us to fix these for prostatecancerpodcast?

The autopilot. $99/mo.

Beyond the autopilot.