Ezy Green Energy SEO Audit

Every URL we fetched (homepage, /residential, /commercial, all 9 commercial size pages, 12 industry pages, and every suburb page) returns the same 87-char title, the same 9-char meta description 'Melbourne', no H1, and roughly 13 words of body content. This is the single reason 31 ranked keywords are all stuck on page 3+. Generate unique title, meta, H1, and 500+ words per page from the URL slug. Suburb pages need '{Suburb} Solar Installation | Ezy Green Energy' style titles; commercial size pages need '{Size}kW Commercial Solar System Melbourne'.

Zero schema markup detected across all 60+ fetched pages. For a Melbourne service business with suburb-level landing pages, LocalBusiness schema with serviceArea per suburb, plus Service schema on the residential/commercial pages, is table stakes. Without it you forfeit rich results and the local pack.

A 9-character meta description that says 'Melbourne' on every URL is actively bad. Google will rewrite them, badly, hurting CTR even when you do rank. Write 140-160 char descriptions per page that name the suburb or system size and a price cue or CTA.

/blog/understanding-solar-panel-efficiency is the one piece of content that ranks for anything (it owns all 31 ranked keywords). 'efficiency of a solar panel' (4,400/mo) sits at position 95 and 'how efficient is solar panels' (1,600/mo) at 91. Expand this post to 2,500+ words, add an FAQ block, internal-link from /residential and /commercial size pages, and target the related 'high efficiency solar panel' (1,300/mo, KD 12).

Backlink data is unavailable, but the ranking pattern (31 keywords, all page 3+) is consistent with a domain Google doesn't trust yet. For an AU local trades business, the right sources are: Australian business directories (True Local, Hotfrog AU, Yellow Pages AU, StartLocal), Clean Energy Council installer listings (you should already be CEC-accredited for STC rebates anyway), SolarQuotes installer profile, and local Melbourne chamber listings. Start with our free directory at https://www.theseoagent.ai/free-backlinks for the general business sources. For the solar-specific and Melbourne-local sources the generic directory doesn't cover, our done-for-you service hand-picks and submits for $299: https://www.theseoagent.ai/services/done-for-you-backlinks.

The current title is cut off mid-word at 'Commercia' (87 chars, over Google's ~60 char display limit). Even if you keep a templated brand suffix, lead with the page-specific keyword first, e.g. 'Solar Installation Frankston | Ezy Green Energy'.