White label SEO you resell under your own brand.
One content engine, a separate project per client site. It researches targets against live search data, writes with cited sources, refuses its own weak drafts, and publishes finished articles into each client CMS. Flat monthly cost, no vendor mark on anything that ships.
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What is white label SEO?
White label SEO is SEO work produced by one company and resold by another under its own brand: the reseller keeps the client, the pricing, and the reporting, while the provider runs production. TheSEOAgent is the software version. Each client site becomes its own project with its own keyword queue and CMS connection, articles are researched against live search demand, fact-checked with citations, scored by a quality gate, and published natively to the client site with no vendor mark on them. It costs $99 a month for the first site and $79 a month for each additional site, with no per-article charge, so your margin does not shrink as a client asks for more.
You resell a queue you do not control.
The standard white label arrangement is a reseller desk: you send a brief, the provider assigns a writer, and a draft comes back days later in a shared doc. Your margin is whatever survives the per-article rate, and your turnaround is whatever their queue allows. You still do the checking, the formatting, and the publishing.
- Per-article pricing means every client win costs you more to deliver
- Turnaround depends on a writer queue you cannot see or reorder
- Drafts arrive as documents, so publishing is still manual per client
- Quality varies by whichever writer picked up the brief
- Minimum order volumes and contract terms on top of the per-piece rate
You resell an engine, priced flat.
TheSEOAgent runs as one production engine with a separate project per client site. It researches targets against live search data, writes with cited sources, refuses drafts that fail its quality gate, and publishes finished articles straight into each client CMS. Nothing that ships carries our name unless you switch that on.
- One project per client site, each with its own keyword queue and CMS
- Flat monthly price, so margin per client is fixed rather than variable
- Every claim carries a citation, checked before the draft can publish
- Attribution link is off by default, so output ships unbranded
- Native publish to WordPress, Webflow, Shopify, Ghost, or a webhook
- Cancel in one click, in the app, effective immediately
Four things that decide whether a white label program is worth running.
Nothing that ships carries our name.
A white label program only works if the deliverable looks like yours. Articles publish as native posts on the client domain with their metadata, their images, and their schema. The attribution link some tools bolt onto every post is off by default, and stays off unless a project owner turns it on. That is the same production line described on the SEO automation page, running without a signature. If most of your accounts sit on WordPress, the WordPress publishing route goes through a plugin rather than a paste job.
Flat cost in, whatever you charge out.
Per-article reselling caps your margin at the spread between their rate and your rate, and the spread shrinks every time a client asks for more. A flat input cost inverts that: the first client site runs on the $99 a month plan and each additional site is a fixed monthly add-on, so every extra article on an account costs you nothing more to produce. Agencies that want the whole operating layer rather than the resale angle should start at SEO software for agencies.
Each client is a project, not a folder.
Client sites do not share a keyword queue, a voice, or a CMS connection. Each one runs as an isolated project with its own targets, its own publishing route, and its own cadence, so accounts never bleed into each other. Adding the tenth client is the same three-minute setup as the first. Where a client needs page-level coverage at scale rather than a daily post, the programmatic SEO shape covers that pattern, and the month-end reporting half of the retainer is worth automating alongside the writing.
A quality gate protects the name on the invoice.
Reselling content means every weak draft lands on your reputation, not theirs. So the engine checks its own work: a fact-check pass forces citations onto defensible claims, an editing pass strips the stock phrasing that gives machine text away, and a scoring gate sends anything below threshold back to be rewritten instead of published. Clients who want this framed as a service rather than a tool can be pointed at done-for-you AI SEO, which runs the same checks. The engine underneath every project is the AI SEO agent itself.
Four steps. Repeat per client site.
Each client becomes its own project. Point it at their domain, connect their CMS, and set the voice and article length that account expects. The first site is included in the flat plan, each additional one is an add-on at a fixed monthly price.
The engine reads the client site, maps what it already ranks for, and researches gaps against live search demand and difficulty. You approve the queue before anything is written, or let high-confidence targets auto-approve for accounts that trust the process.
Each day the engine drafts the next target with cited sources, scores it against the quality gate, attaches metadata, images, and schema, and publishes it natively to that client CMS. It lands as their post on their domain, with no vendor mark in the body.
The work log records every published URL, its target, its gate score, and how it performs afterward. You read that ledger and write the client update in your own format. The engine never contacts your client, and your client never sees a login for it.
The honest one-screen comparison.
| FEATURE | THE AGENT | EVERYONE ELSE |
|---|---|---|
| Pricing model | $99 flat, $79 per extra site | Per article, per order |
| Turnaround | Daily, on your schedule | Whatever the queue allows |
| Delivery format | Published to the client CMS | A draft in a shared doc |
| Citations on claims | Depends on the writer | |
| Vendor mark on output | None by default | Varies by provider |
| Branded client dashboard | No, the workspace stays ours | Often included |
| Leaving | One click, instant | Contract term or minimum order |
Q.01What is white label SEO?+
White label SEO is SEO work produced by one company and resold by another under its own brand. The reseller owns the client relationship, the pricing, and the reporting, while the provider runs the production. TheSEOAgent is the software version of that arrangement: one content engine, a separate project per client site, articles published straight into each client CMS with no vendor mark on them, at $99 a month flat for the first site and $79 a month for each additional one.
Q.02How is white label SEO software different from a white label SEO provider?+
A provider sells you labour by the piece: you brief, they queue, a writer delivers a document, and your margin is the spread between their rate and yours. Software sells you capacity: the cost is fixed monthly, the turnaround is daily rather than queue-dependent, and the output publishes itself into the client site. The tradeoff is that you configure the account instead of writing a brief for someone else to interpret.
Q.03Will my clients see your branding anywhere?+
Not on the output. Articles publish as native posts on the client domain with their metadata, images, and schema, and the attribution link that some tools attach to every post is off by default here. Be aware of the honest limit: the workspace where the engine runs is our app, not a rebrandable portal. Clients never log into it, so they do not see it, but there is no branded dashboard to hand them.
Q.04How many client sites can I run?+
Each client site is a separate project with its own keyword queue, voice settings, and CMS connection. The plan includes the first site and each additional site is an add-on at a fixed monthly price, so the cost per client stays predictable as the roster grows. Article capacity is up to 30 a day per project with the quality gate enabled, which is far above the cadence most retainers need.
Q.05What does the white label SEO program cost to run per client?+
The software input is $99 a month for the first client site and $79 a month for each additional site, with no per-article charge on top. That is the whole cost of production. What you charge the client is your decision, and because the input does not scale with article volume, a heavier content month costs you the same as a light one.
Q.06How do I know the articles are good enough to put my name on?+
Three checks run before anything publishes. A fact-check pass forces citations onto defensible claims, an editing pass removes the stock phrasing that makes machine text obvious, and a scoring gate refuses drafts below threshold and sends them back to be rewritten. You can also leave approval switched on per project, so nothing reaches a sensitive account until you have read it.
Q.07Which CMSs can it publish into for my clients?+
WordPress through our plugin, plus Webflow, Shopify, Ghost, and Wix natively. Anything else can receive articles over a webhook in a documented JSON shape, which covers custom stacks and headless setups. Publishing writes the post, the metadata, the images, and the schema, so nothing needs to be pasted or reformatted after delivery.
Q.08Can I white label the reporting as well?+
Partly, and it is worth being precise. The engine keeps a work log of every published URL with its target, gate score, and search performance, which is the raw material for a client update. It does not generate a branded PDF with your logo on it. Most agencies pull the numbers and write the narrative themselves, which is also the part clients actually pay for.
Run the production line, keep the client.
Add a client site, connect their CMS, approve the keyword queue, and let cited articles publish under their brand daily. Free trial first, $99 a month after, $79 a month per additional site, cancel in one click.
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