A 130-year-old soap brand should be easy to earn real links for (press, French artisan directories, eco retailers), so do that first and fix the basic on-page problems at the same time.

La Corvette is the online store of Savonnerie du Midi, the Marseille soap factory founded in 1894. The shop sells natural vegetable-oil soaps (Marseille cubes, Aleppo soaps, Provence scented bars and liquid soaps), singly or in bulk packs, to eco-conscious households, natural skincare shoppers and sensitive-skin families across Europe, with free shipping offers.

It also runs Bulgarian and Romanian versions of the site. Search engines barely know this store exists.

Our index shows 1 ranked keyword, position 88 for "savonneries du midi", worth an estimated 0.08 visits a month. 37 sites link to the domain, and all 35 we pulled have no measurable authority.

That's the bottleneck.

Publishing more blog posts before then won't move anything.

8 structural issues.

MEASURED ON THE CRAWL · NOT MODEL OPINION

1 page noindexed 1 missing canonical

Read full assessment

This is a functioning WooCommerce store with essentially zero organic presence. Our data shows 1 ranked keyword in total, the manufacturer's own name at position 88, and about 0.08 estimated monthly visits. The 304-URL sitemap is dominated by 201 Romanian and Bulgarian pages that don't rank in the US English data we checked, the 76 product pages also rank for nothing, and there is no editorial section beyond a single /blog-4/ page. The organic competitors our data matched (a hosting platform and a French company registry) overlap only on the brand name, which confirms the site has not yet entered any real soap-related search space. The cached My Account page exposing a customer's name needs fixing before any SEO work.

There are real strengths to build on. The sitemap is fresh (all 304 entries carry a lastmod, newest 0 days old), there are no duplicate titles or metas across the sampled pages, image alt coverage is 84%, and every fetched page returned HTTP 200. Most important, the business has an authentic 1894 Marseille soap factory story that resellers cannot copy. The structure exists; it needs consolidation, real copy, and a clear brand identity.

The product catalog is invisible in search: 76 product pages, 0 ranked keywords

OFFER VS RANKINGCRITICAL

The site's whole revenue sits under /product/ (76 sitemap URLs) and /category/ (6 URLs), and our data shows 0 ranked keywords for either prefix. The domain ranks for exactly 1 keyword in our index: 'savonneries du midi' at position 88, worth about 0.08 visits a month. A manufacturer whose name a shopper types cannot even reach page 1 for it. Google is crawling the store and declining to rank any of it, so every commercial page is effectively unlisted.

4 evidence points

·/product/: 76 sitemap pages, 0 ranked keywords
·/category/: 6 sitemap pages, 0 ranked keywords
·Total ranked keywords: 1 ('savonneries du midi', position 88, 40/mo)
·Estimated organic visits: 0.08 per month

The fix

1. Pull the Pages report in Search Console and list which /product/ URLs are 'Crawled, currently not indexed' versus indexed but unranked.

2. Rewrite each product page with unique copy covering oil composition, weight, skin or laundry use, and origin in Marseille.

3. Add Product schema with price, availability, brand and GTIN to every product template.

4. Target one head term per category page (Marseille soap, Aleppo soap, liquid Marseille soap) in the title, H1 and an intro of 150+ words.

5. Link from the homepage and About page into the six category pages with descriptive anchor text.

Logged-in customer data is cached and served on the public My Account page

TRUST SIGNALSHIGH

The /my-account/ page we fetched anonymously returned a meta description reading 'Dashboard Orders Downloads Addresses Account Details Logout Hello Nataliya (not Nataliya? Log out)'. A logged-in session was cached and is being served to visitors and crawlers, which means a customer's name (and potentially order or address views) is exposed. Beyond the privacy and GDPR exposure, any search snippet built from this page shows a stranger's account dashboard, which erodes trust for a store selling to EU households. The page is also in the sitemap, so it is actively being offered to Google.

2 evidence points

·/my-account/ meta (151ch): 'Hello Nataliya (not Nataliya? Log out)'
·/my-account/ returned HTTP 200 with 'Login' and 'Register' H2s alongside the cached dashboard text

The fix

1. Purge the page cache immediately and exclude /my-account/, /cart/ and /checkout/ from all caching layers.

2. Set /my-account/ to noindex and remove it from the sitemap.

3. Check Search Console and a site: search for any indexed snippet showing customer names, and request removal.

4. Review whether order or address data was exposed and log the incident per GDPR obligations.

Two-thirds of the sitemap is Romanian and Bulgarian pages with boilerplate titles and H1s

SITE ARCHITECTUREHIGH

Of 304 sitemap URLs, 201 (66%) sit under /ro/ (101) and /bg/ (100), and neither prefix ranks in the US English data we checked, which says nothing about how they do in their own markets. The translated home pages carry boilerplate titles ('Home Page - BG - La Corvette'), H1s of 'Home Page – BG', and meta descriptions scraped from slider text. Both /bg/ and /ro/ are listed in the sitemap but redirect to other URLs. Boilerplate titles and H1s like these give Google little to work with in any language.

4 evidence points

·/ro/: 101 pages, 0 ranked keywords; /bg/: 100 pages, 0 ranked keywords (US English data only)
·/bg/ title: 'Home Page - BG - La Corvette'; H1: 'Home Page – BG'
·/bg/ meta: 'Гама сапуни от Марсилия100% естествен произход...' (slider text)
·/bg/ redirects to /bg/начална-страница/; /ro/ redirects to /ro/pagina-principala/

The fix

1. Decide whether Romania and Bulgaria are real target markets with local shipping and support, and check how these folders perform in Romanian and Bulgarian search, since our ranking data covers US English only.

2. If they stay, write native titles, H1s and meta descriptions for every translated page instead of 'Home Page - RO'.

3. Confirm reciprocal hreflang tags between English, Romanian and Bulgarian versions, including x-default.

4. Replace the redirecting /bg/ and /ro/ sitemap entries with their final destination URLs.

No content hub: a single /blog-4/ page and 7 dated URLs carry all editorial intent

CONTENT GAPHIGH

The site has no /blog/ or /guides/ section. Editorial content amounts to one listing page at /blog-4/ (a slug suggesting three earlier abandoned attempts) and 7 URLs under /2026/, all with 0 ranked keywords. Searches like how to use Marseille soap for laundry, or Marseille versus Aleppo soap, are informational, and Google answers them with articles, not product pages. Without articles the store has nothing to rank for those queries and no internal pages passing relevance into the 76 product URLs. The 1894 heritage, the strongest differentiator a 130-year-old soap factory has, is confined to one About page.

3 evidence points

·No /blog/, /guides/ or /resources/ bucket in 304 sitemap URLs
·/blog-4/: 1 page, 0 ranked keywords
·/2026/: 7 pages, 0 ranked keywords

The fix

1. Move the blog to a clean /blog/ path and 301 /blog-4/ to it.

2. Change the post permalink structure from /2026/ dates to /blog/post-name/ and 301 the 7 existing posts.

3. Publish usage guides and comparison articles that each link to two or three relevant product or category pages.

4. Add a byline from the soap factory (master soapmaker or production team) to each article to support first-hand expertise.

Three brand names on one domain blur the entity Google should recognize

TRUST SIGNALSMEDIUM

The domain is La Corvette, the maker is La Savonnerie du Midi, and a separate page presents 'Our company STININ' with generic wellness mission copy. Google builds brand understanding from consistent entity signals, and here the site cannot rank for its own manufacturer name (position 88 for 'savonneries du midi'). When the operator, the brand and the factory are presented as three parties with no explained relationship, Google and shoppers both have less reason to trust that this is the official factory store, and the authenticity claim that justifies buying direct is weakened.

3 evidence points

·Page title: 'Our company STININ - La Corvette'
·'savonneries du midi' ranks at position 88, the only keyword the domain holds
·About page meta references La Savonnerie du Midi founded 1894

The fix

1. State on the About page and in the footer exactly how STININ, La Corvette and La Savonnerie du Midi relate (for example, official distributor).

2. Add Organization schema naming the brand, the manufacturer and the operator, with sameAs links to official profiles.

3. Rewrite the STININ page around soap distribution rather than generic wellness messaging, or fold it into the About page.

4. Ask the Savonnerie du Midi's own site to link to this store as its official online shop.

Sitemap omits product categories while listing redirects

CRAWLABILITYMEDIUM

Our crawl found 29 live pages missing from the sitemap, including product category pages such as /product-category/aleppo-soap/ and /product-category/bio-softness/, each linked from 10 pages. Meanwhile 7 of the 68 sitemap URLs we checked are not live, indexable pages. The sitemap currently includes /category/ (blog taxonomy, 6 URLs) but not the WooCommerce product categories that should be the store's ranking hubs. Google treats the sitemap as a statement of which pages matter; this one points at redirects and blog tags while hiding the commercial category pages.

3 evidence points

·29 live pages missing from sitemap, e.g. /product-category/aleppo-soap/ (linked from 10 pages)
·7 of 68 checked sitemap URLs are not live, indexable pages
·/bg/ and /ro/ sitemap entries redirect

The fix

1. Enable product_cat taxonomy in the SEO plugin's sitemap settings so all /product-category/ pages are included.

2. Remove the 7 redirecting or non-indexable URLs and replace them with final destinations.

3. Exclude thin blog /category/ archives from the sitemap unless they have unique intro copy.

4. Resubmit the sitemap in Search Console and monitor discovered versus indexed counts.

Link profile is 37 referring domains with no measurable authority

COMPETITIVE POSITIONMEDIUM

Our index shows 37 referring domains and 40 backlinks. All 35 referring domains we pulled have an authority rank of 0, so the profile is mostly low-quality links that pass little or no ranking value. For a store with 76 product pages competing against established soap retailers, this leaves Google with almost no external signal that the site is a trusted source. A 130-year-old factory should have natural link sources (press, heritage features, stockists, Marseille tourism and craft sites) that are currently untapped.

2 evidence points

·Referring domains: 37; backlinks: 40
·35 of 35 pulled referring domains have authority rank 0

The fix

1. Audit the 37 referring domains and disavow any obvious spam networks.

2. Pitch the 1894 heritage and cauldron-cooked process to French and European craft, eco-living and travel publications.

3. Ask existing stockists and distributors to link to the official store.

4. List the brand in Marseille soap heritage directories and the factory's industry associations.

Generic H1s and scraped meta descriptions waste on-page signals

TECHNICAL SEOLOW

The homepage H1 is 'Home Page – La Corvette', which tells Google nothing about Marseille soap. The /shop/ page has no H1 and the meta 'Products Archive - La Corvette'. Legal pages carry auto-scraped metas such as 'Business information:' and 'Welcome to la-corvette.shop!'. Five pages, including the shipping policy and terms, use Article markup missing the image field, marking legal boilerplate as editorial content. Each issue is small, but together they mean the few pages Google does evaluate send weak topical signals.

4 evidence points

·Homepage H1: 'Home Page – La Corvette'
·/shop/ meta: 'Products Archive - La Corvette', no H1 detected
·5 pages have Article markup missing key fields (e.g. /shipping-policy/)
·/general-sales-terms-and-conditions/ meta: 'Business information:'

The fix

1. Change the homepage H1 to a descriptive phrase such as 'Authentic Marseille Soap Since 1894'.

2. Add an H1 and a written meta description to /shop/ targeting natural Marseille and Aleppo soap.

3. Replace Article schema on legal pages with WebPage schema.

4. Fix the dead #content skip links on /blog-4/ and /shop/.

Sample health

42%5 of 12 fetched pages clean

Errors

1critical fixes

Warnings

5quality gaps

Notices

3info-level

Errors

1 issue

H1 missing
1 page
Every indexable page needs one H1 with the primary keyword.
la-corvette.shop/shop/

Warnings

5 issues

29 live pages are missing from your sitemap
29 pages
We reached these through your internal links. They load, can be indexed and name themselves as canonical, but the sitemap does not list them, so Google has to find them through links alone.
- la-corvette.shop/product-category/aleppo-soap/linked from 10 pages
- la-corvette.shop/product-category/bio-softness/linked from 10 pages
Fix: Add them to the sitemap, or check whether your sitemap setup skips this section.
7 of 68 sitemap URLs we checked are not live, indexable pages
7 URLs
3 redirect, 2 are set to noindex and 2 name a different page as canonical. A sitemap should list only live, final URLs you want in Google. The rest waste crawl time and send mixed signals about which URLs matter.
- la-corvette.shop/bg/redirects to /bg/%d0%bd%d0%b0%d1%87%d0%b0%d0%bb%d0%bd%d0%b0-%d1%81%d1%82%d1%80%d0%b0%d0%bd%d0%b8%d1%86%d0%b0/
- la-corvette.shop/ro/redirects to /ro/pagina-principala/
Fix: Remove these URLs from the sitemap, or replace each one with the final URL it should point to.
Title tag too short
3 pages
Under 30 characters. Likely missing keyword context.
la-corvette.shop/blog-4/la-corvette.shop/bg/la-corvette.shop/ro/
Meta description missing
1 page
Google synthesizes one from the body. Usually worse for CTR than a written meta.
la-corvette.shop/blog-4/
Meta description too short
3 pages
Under 120 characters. Wasting SERP real estate.
la-corvette.shop/shipping-policy/la-corvette.shop/terms-and-conditions/la-corvette.shop/shop/

Notices

3 issues

5 pages have Article markup with key fields missing
5 pages
Article markup works best with a headline, image, publish date and author, which Google recommends.
- la-corvette.shop/shipping-policy/Article missing image
- la-corvette.shop/terms-and-conditions/Article missing image
Fix: Fill in the missing fields in the template that outputs this markup.
2 pages have links that jump to a missing section
2 pages
These links point to #anchors with no matching id on the page, so clicking them does nothing.
- la-corvette.shop/blog-4/#content
- la-corvette.shop/shop/#content
Fix: Add the missing id to the section the link should jump to, or fix the link.
Thin content
1 page
Pages under 300 words. May lack enough depth for competitive terms.
la-corvette.shop/contact/

Sample · We fetched 13 pages and checked 98 more linked or sitemap URLs. Not a full-site crawl. On each fetched page we check title + meta + h1 + schema + content depth + internal links + where the metadata sits in the HTML. Page speed and mobile-friendly are not in scope.

Title length

5/ 12

30-65 chars

Meta description

6/ 12

≥120 chars

H1 present

11/ 12

one per page

Schema markup

12/ 12

structured data

Sitemap pages

13discovered

Avg words / page

1,150across top pages

Avg internal links

92per page

Locale

EN/FRdetected

SITE-WIDE RECEIPTS · MEASURED, NOT ESTIMATED

Pages carrying a noindex tag1

·la-corvette.shop/my-account/noindex, follow

Canonical tag missing1 page

Duplicate title tags0 groups

Duplicate meta descriptions0 groups

Images with alt text84%

Social preview tags (og:title / og:image)100% / 15%

Hreflang (multi-language markup)detected

Based on the 13 pages that returned HTTP 200 out of 13 fetched. Not a full-site crawl.

PUBLISHING CADENCE · SITEMAP LASTMOD

newest change today304 of 304 entries carry dates

Nov '25Oct '26

ROBOTS.TXT

robots.txt presentyes

Sitemap declared in robots.txtyes

Disallow rules6

·Disallow: /wp-content/uploads/wc-logs/
·Disallow: /wp-content/uploads/woocommerce_transient_files/
·Disallow: /wp-content/uploads/woocommerce_uploads/
·Disallow: /*?add-to-cart=
·Disallow: /*?*add-to-cart=
·Disallow: /wp-admin/

REDIRECT HYGIENE

Entry variants land on one hostyes

Longest redirect chain0 hops

·https://la-corvette.shop → la-corvette.shop/0 hops

INTERNAL LINKS · 13 PAGES SAMPLED

MOST-LINKED PAGES

·la-corvette.shop/12 inlinks
·la-corvette.shop/our-company-stinin/11 inlinks
·la-corvette.shop/shipping-policy/11 inlinks
·la-corvette.shop/shop/11 inlinks
·la-corvette.shop/about-la-corvette-brand/10 inlinks

Click depth and inlink counts are computed over the 13 pages we fetched, not a full crawl. Pages outside the sample are not represented in the graph.

PAGES WITHOUT RANKINGS

12of 13 sitemap pages rank for nothing we found

·la-corvette.shop/blog-4/
·la-corvette.shop/bg/
·la-corvette.shop/ro/
·la-corvette.shop/shipping-policy/
·la-corvette.shop/terms-and-conditions/
·la-corvette.shop/shop/

Compared the first 13 sitemap URLs against the top-500 ranked-keyword URL set.

SITE PROFILE

Name: La Corvette
Audiences: Eco-conscious households · Natural skincare shoppers · Sensitive-skin families
Locale: EN / FR
Sitemap pages: 13

10 of 13 pages need attention

URLTitleMetaH1SchemaWords / Links

la-corvette.shop/shop/

Title 18ch

Meta 30ch

Schema

500w · 140

la-corvette.shop/blog-4/

Title 18ch

Meta missing

Schema

500w · 99

la-corvette.shop/shipping-policy/

Title 29ch

Meta 105ch

Schema

800w · 78

la-corvette.shop/contact/

Title 21ch

Meta 24ch

Schema

300w · 78

la-corvette.shop/bg/

Title 28ch

Meta 154ch

Schema

800w · 101

la-corvette.shop/ro/

Title 28ch

Meta 155ch

Schema

800w · 101

la-corvette.shop/terms-and-conditions/

Title 34ch

Meta 28ch

Schema

1700w · 79

la-corvette.shop/general-sales-terms-and-conditions/

Title 48ch

Meta 21ch

Schema

3200w · 78

la-corvette.shop/privacy-policy/

Title 28ch

Meta 152ch

Schema

2600w · 78

la-corvette.shop/my-account/

Title 24ch

Meta 151ch

Schema

300w · 80

Classic rankings and AI citations are now separate games. This checks whether the site has pages and entity signals worth retrieving.

18/100

Weak citation base

AI answer engines are unlikely to retrieve or cite La Corvette today. The site has no comparison, best-of or buyer's guide pages, and the homepage H1 says "Home Page" instead of naming the product. No llms.txt exists, no Wikipedia entity was found, and the link profile carries no authority. The 1894 Marseille heritage is a strong, citable fact, but it sits only on the about page and in the homepage title.

Citation-friendly pages

MISSING

0 of the fetched URLs are best-of, comparison, vs or review pages. No page compares Marseille, Aleppo and black soap, even though that's the obvious question for this product line.

Homepage entity clarity

WEAK

The title and meta state Marseille soap and 1894, but the H1 is "Home Page – La Corvette". The link between La Corvette and Savonnerie du Midi isn't spelled out at the top of the page.

Answer-ready facts

WEAK

Founding year, city and vegetable-oil ingredients appear on the about page, but no page gives clear facts on ingredients, oil percentages or uses that an AI answer could quote.

Off-site proof

MISSING

No Wikipedia entity was found, there's no llms.txt, and all 35 referring domains we pulled have zero authority. Our data shows no video or press signal.

AI Overview presence

WEAK

1 ranked keyword shows an AI Overview on its results page. Our data doesn't show whether the site is cited inside it.

Tracking cadence

MISSING

Rankings have been flat for 6 months and nothing suggests AI-answer visibility is being tracked.

MACHINE-READABLE RECEIPTS

llms.txt (AI-crawler manifest)missing

llms-full.txt (full-content variant)missing

Structured data (JSON-LD) on sampled pages7 types

Organization × 13WebSite × 13Article × 11Person × 11WebPage × 11ImageObject × 5CollectionPage × 2

Wikipedia presenceno article

WHAT TO FIX FOR AI ANSWERS

01high

Publish a Marseille vs Aleppo vs black soap comparison

Comparison pages are the format AI answers cite most often. Build one with a facts table (oils, olive or laurel percentage, best use, skin type) that links to the matching product categories.

02high

Make the homepage state the entity plainly

Replace the "Home Page" H1 with something like "La Corvette Marseille soap by Savonnerie du Midi, Marseille, since 1894", and add a short block on the factory, the process and what's sold.

03high

Earn heritage press and directory mentions

A soap factory founded in 1894 is a story French lifestyle, craft and eco publications will cover. Those mentions give the brand the off-site entity proof it's missing right now.

HOW WE HELP

Want us to write this article for la-corvette?

One keyword in, one researched article out, every day.

SUBSCRIPTION

The autopilot. $99/mo.

Specialist AI agents for audits, research, keywords, and articles
Live SERP keyword data, scored on real intent
Every claim checked against its sources
Unbacked claims cut before anything publishes
Native publish to WordPress, Webflow, Shopify, Wix, Ghost
Schema and internal links baked in

FIXES IN YOUR AUDIT

CONTENT GAPCOMPETITIVE POSITIONTRUST SIGNALSTECHNICAL SEOCRAWLABILITYSITE ARCHITECTUREOFFER VS RANKING

Start freeFREE TRIAL · CANCEL ANY TIME · FIRST DRAFT IN 24H

CUSTOM ENGAGEMENT

Beyond the autopilot.

Site consolidation + redirect plans
CMS migrations between platforms
Geo expansion + multi-region strategy
Custom integrations + webhooks
White-glove publishing for enterprise teams

Talk to salesDIRECT REPLY FROM THE FOUNDER

REAL DATA ABOVE · 7 QUICK WINS, 1 ARTICLE IDEA FOR LA-CORVETTE

La Corvette SEO Audit

Start here · top 5 fixes

What's wrong, why it matters, and how to fix it.

The product catalog is invisible in search: 76 product pages, 0 ranked keywords

Logged-in customer data is cached and served on the public My Account page

Two-thirds of the sitemap is Romanian and Bulgarian pages with boilerplate titles and H1s

No content hub: a single /blog-4/ page and 7 dated URLs carry all editorial intent

Three brand names on one domain blur the entity Google should recognize

Sitemap omits product categories while listing redirects

Link profile is 37 referring domains with no measurable authority

Generic H1s and scraped meta descriptions waste on-page signals

How AI-written does this site read?

What you currently rank for.

TOP 10 RANKED KEYWORDS · BY VOLUME

On-page issues across your top pages.

SITE-WIDE RECEIPTS · MEASURED, NOT ESTIMATED

PUBLISHING CADENCE · SITEMAP LASTMOD

SITE PROFILE

Will answer engines cite this site?

Citation-friendly pages

Homepage entity clarity

Answer-ready facts

Off-site proof

AI Overview presence

Tracking cadence

Publish a Marseille vs Aleppo vs black soap comparison

Make the homepage state the entity plainly

Earn heritage press and directory mentions

Articles to publish.

Savonnerie du Midi: The Marseille Soap Factory Behind La Corvette Since 1894

Want us to write this article for la-corvette?

The autopilot. $99/mo.

Beyond the autopilot.